Marketing During Olympics Games

It is hundred percent true that the Olympics is one of the biggest stages for global sponsors and is also extremely expensive. The companies who sponsor the Olympics pay for advertisements. Marketing is the pretty necessary thing for company improvement and development. Therefore, companies pay in Olympics. Marketing entitles much than just the developing of a product, making pricing strategy, and making it available to target consumers. Companies’ who spent in Olympics in this way communicates with consumers or customers. The communications for marketing are all doings and messages persuade, inform, and impact the customer in making a buying decision.

Olympics games are seen all over the world. Therefore, big companies such as Coca-Cola, Atos, Bridgestone, Dow, MacDonald, Omega, Panasonic, P&G, Samsung, Toyota, and Visa spent in Olympics. Therefore the characteristics and role of every of the basic tools of the communication mix, in which are the mainly: sales promotion, advertising, public relations direct marketing and personal selling. The communication mix and examine the changes that are occurring in the communication landscape and media. The strategy of marketing which includes dividing a wide target market into subsections of consumers is known as market segmentation (Taylor, 2016).

The big companies give importance to public relations because if the public is satisfied with you then next time they come to you this possible in Olympics. The companies who do not give importance to public relations did not survive a long time in the market. If you create a good product and set normal price and provide good quality products but you fail in public relations than you did not sell more products. For the reason, the public who use your products or services did not satisfy you. So the organizations that give importance to public relations make more money than their competitors.

The public relations area of the marketing is pretty important for the reason that it is related to communication in the marketing. The public relations are the process that is related to strategic communication that builds jointly beneficial relationships among the public and the organization. With the help of Olympics games big companies makes a long-term relationship with customers.

Due to increased media and competition fragmentation in these days organizations are looking for other media by which they offer their products or services etc. Sponsorships are one example of such medium. For organizations, sponsorships are converted into much expensive, so the organizations are exploring the strategies in which they get dual advantages of saving the sponsorship expense and at that time gain the advantages of the event. One of such method is ambush marketing. Ambush marketing can be described as a strategy of the marketing were in the promoters’ acquaintance them with and consequently capitalize on a specific event without giving any sponsorship fee (Byahatti, 2013).

Event organizers and corporate sponsors clearly regard the ride along of non-sponsoring organizations as unethical and statement that it impends the future and integrity of these events. Ethical is pretty important subject in the human history. It is necessary to keep in mind business ethics before promotion of your product. Ethical business is a method to follow that encloses various conditions that we have to respect. For instance, it means to make spotless money regarding laws. Ethical business observes ethical values and ethical difficulties in business. The business is applied to personalities and also the Institute is an ethical business.

 The possibilities in a marketing strategy involve direct selling, transferring with sellers so that they possibly will stock the product or goods, shows at points of transaction and showroom straight selling among others. For advertising of the organization or company, we can use the cell phone, email, text messaging, websites, database marketing, online adverts, fliers, promotional letters, catalog distribution and targeted television, magazine and newspaper ads, as well as outside advertising. Accomplish your media strategy with each placement from each supplier to be involved in your movement, involving the time edge every placement will run. Provide excellent behavior to customers.

It is clear that the ambush marketing is not ethical for the reason that other companies pay most dollars for sponsorship. There for the event organizers and corporate sponsors clearly regard the ride along of non-sponsoring organizations as unethical and statement that it impends the future and integrity of these events.

References

Byahatti, M. C. (2013). Ambush Marketing: Concept and Strategic Implications. Asia Pacific Journal of Research.

Taylor, C. R. (2016, August 04). Sponsorship and Advertising Trends in the 2016 Rio Olympic Games: Three Things to Watch For. Retrieved September 21, 2016, from http://www.forbes.com: http://www.forbes.com/sites/onmarketing/2016/08/04/sponsorship-and-advertising-trends-in-the-2016-rio-olympic-games-three-things-to-watch-for/#53108083ebad